Sniff Out Higher Profits with Scent Marketing


Sniff out higher profits with scent marketing It is a well - known fact that human beings use all five of their senses to make a buying decision, whether consciously or unconsciously. We know that we must try to attract customers using all five senses – what the customer sees, hears, feels, smells and touches. Let’s tap into one of the more underused senses in marketing – our customers' noses!

Scent Marketing

When customers engage all five of their senses, it is more likely that they will form, retain or revisit a memory of your brand and operation. A recent study found that customers who ate at a restaurant that used the scent of lavender generally stayed 15 minutes longer and spent more money.

the scent of lavender

Scent marketing is not a new concept. For example, theme parks in the U.S. implant scent machines in the shrubbery with infrared triggers, so when unassuming people walk by it would disperse a fragrance that awakens their taste buds and drives them to start looking for cotton candy, popcorn or caramel apples.

Some hotels also pipe scents into their elevator shafts. In the morning, the elevators smell like fresh bacon and pastries, in the afternoon they would smell like turkey, and for dinner, something else.

Some hotels also pipe scents into their elevator shafts like fresh bacon.

So what can you do to capitalize on scent marketing?

  • Set up scent machines: Today, there are more and more companies that offer “scent machines” – small, inconspicuous fans that are strategically placed in your operation to gently blow out certain smells and aromas to entice customers to come in and buy more. The smell of a freshly - baked pie is quite irresistible. But now you don’t actually have to bake the pies onsite. You can just blow out the smell of fresh - baked pies! There are hundreds of different scents to choose from, or you can have a specific scent custom - designed to fit your operation.

Sniff out higher profits with scent marketing - fresh pies!

  • Make your own scent machine: Perhaps setting up a scent machine isn’t quite in your budget at the moment. Create your own scent machine by placing a fan next to a big bowl of the product you want your restaurant or food service operation to smell like. Or if your restaurant specializes in a fragrant cuisine, place a fan in the kitchen, and leave the kitchen door slightly ajar to allow the odors to spread out more strongly.

  • Grill meats or other foods outside your door: Another great way to attract potential customers to your restaurant or food service operation is to set up a barbecue outside your front door, and grill fragrant meats and other items. The smell with attract passersby and even make them hungry enough to grab a snack or a meal.

Grill meats or other foods outside your door

  • Send out scented printed materials: A scented mini menu, brochure or flyer can be a great marketing tool. Place your materials inside a container with the fragrance of your choice to absorb the scent, or use a spray bottle to spritz a bit of scent onto your flyers.

  • Pipe the smells from your kitchen outdoors: If your operation offers something that creates a specific and aromatic smell like fresh baked bread, roasted peanuts, roasted coffee beans, curry or fried chicken, it might be worthwhile to pipe the smells from your kitchen up to your roof, where it can drift into the air and tantalize prospective patrons from blocks away.

Scent Don’ts!

Scent marketing could also have the reverse effect on your customers, and repel them enough to stay away. Make sure that your restaurant or food service operation does not emit any offensive odors. Ensure that your washrooms are always clean and fresh smelling, your garbage is tied up properly and hidden from your customers’ view, all your staff is groomed properly and not giving off any body odor, and all odors coming out of your kitchen are appetizing!

100 - 7240 Johnstone Drive | Red Deer, AB T4P 3Y6 | reception@nossack.com | Tel: 403-346-5006 | Fax: 403-343-8066

 

100 - 7240 Johnstone Drive
Red Deer, AB T4P 3Y6

reception@nossack.com

Tel: 403-346-5006

Fax: 403-343-8066